Qualls named an OpenAI Select Partner
Qualls has been named an OpenAI Select Partner, expanding how the independent Australian practice can help organisations build, deploy and scale useful AI solutions.
Words: Lake Macquarie, NSW — 31 July 2026 — Qualls, an independent Australian creative and technology practice, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network.
The OpenAI Partner Network is a global program for partners to build, sell and deliver AI solutions with OpenAI. It brings together partners with deep industry expertise, delivery capabilities and customer relationships while equipping them with resources, enablement and support to help enterprises adopt OpenAI frontier models and products and turn them into measurable impact.
Useful AI, built around the work
As an OpenAI Select Partner, Qualls will continue working with OpenAI to help organisations build, deploy and scale AI solutions responsibly and effectively. The practice combines strategy, product thinking, design, engineering and production under one accountable senior principal, with particular experience in marketing, content, brand and operational workflows.
This reflects the work we have already been doing: putting AI inside real workflows, with clear guardrails and a person still accountable for the result.
“The opportunity is not to add AI everywhere. It is to find the work worth changing and build it properly,” said Joe Qualls, Founder and Creative Director of Qualls.
Qualls’ work includes OpenAI-backed editorial intelligence, governed content and layout systems, brand-library tools with semantic search and context-aware drafting, and ChatGPT advertising campaigns that connect strategy, creative, landing experience and conversion measurement. Each system is designed around approved context, explicit controls and a human decision at the point that matters.
From AI ambition to measurable work
As the practice expands its OpenAI-related offering, Qualls will focus on applied AI pilots, agents and workflow integrations, organisational adoption, and ChatGPT Ads strategy and delivery—helping Australian organisations move from AI ambition to useful, measurable work.
Explore Qualls’ AI services and ChatGPT Ads offering.
About Qualls
Qualls is an independent creative and technology practice based in Lake Macquarie, New South Wales. It brings strategy, brand, advertising, digital product, engineering and production together under one senior lead, helping ambitious organisations turn unresolved briefs into useful work.