All work
Healthcare / service design

A care brand built for trust at speed.

ClientThe District Nurses
LocationTasmania
ServicesStrategy, Brand system, Digital product, Campaign

The work

A refresh, 130 years in.

Creative platform & campaign, set against the Tasmanian landscape, image 1 of 6 Creative platform & campaign, set against the Tasmanian landscape, image 2 of 6 Creative platform & campaign, set against the Tasmanian landscape, image 3 of 6 Creative platform & campaign, set against the Tasmanian landscape, image 4 of 6 Creative platform & campaign, set against the Tasmanian landscape, image 5 of 6 Creative platform & campaign, set against the Tasmanian landscape, image 6 of 6
Creative platform & campaign, set against the Tasmanian landscape
Brand, out in the world
Brand, out in the world
Deliverables, image 1 of 3 Deliverables, image 2 of 3 Deliverables, image 3 of 3
Deliverables
Heritage you can feel, in systems people can actually use.

Outcomes

What changed.

  1. 01Heritage simplified
  2. 02Service pathways clarified
  3. 03Campaign story sharpened
The brief

Make a long-running care story feel current without stripping away the trust it had already earned.

The move

We paired calm service architecture with sharper campaign surfaces, giving the team a system that could speak to families, carers, funders and staff.

The result

A clearer public presence for a Tasmanian organisation with deep roots and very human work.

More work.

Taguchi case study Current Future case study Westfield case study

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