Identity Starter
Logo and brand identity design, done properly.
You get a complete identity system rather than a single logo file: two directions to choose from, every format you will need, and a hosted brand library your whole team can use. Fixed at $3,400 excluding GST, delivered in 3 weeks.
What you get
Everything you get for $3,400.
You are starting something new, or what you have was put together quickly and is now holding you back. One price, agreed before we start, so you know exactly where you stand. Here is everything that comes with it.
- Two identity routes, one developed to completion
- Logo suite in every format you need
- Colour palette with accessibility contrast checked
- Typography system
- Core usage rules
- Hosted brand library on QID, searchable, with format generation
- Two rounds of revision
What is not included
And here is what is not covered.
We would rather be upfront about this now than have it come as a surprise later. If you do need any of it, that is completely fine. Just ask and we will give you a price.
- Naming, available separately
- Brand strategy and positioning work
- Website design or build
- Printed collateral design beyond the core assets
- Trademark searching or registration
How it runs
Here is how the 3 weeks breaks down.
You will always know what is happening and what comes next. If something on your side is running late, just let us know early and we will work around it. That happens on most projects and it is never a problem.
- Week 1: Kickoff, direction agreed, two routes explored
- Week 2: One route developed and applied
- Week 3: Refinement, files, and your brand library goes live
What we need from you
Just three things and we can get going.
If you have these ready we can stick to the dates above without having to chase you. If you are not sure about any of them, we can help you work it out.
- A clear sense of who you serve and what makes you different
- Any existing assets or references you want considered
- One accountable decision-maker
Questions
Frequently asked.
What does Identity Starter cost?
$3,400 plus GST, and the price does not move. Half to get started and half when it is finished, with 14 days to pay each invoice.
What if we need changes after the included rounds?
We will always give you a price before doing any extra work, so nothing lands on your bill unexpectedly. Most projects never need it, because we build in review points to catch things early.
Who owns the files?
You do, completely, once the final payment is made. And you get the original working files, not just flat exports, so you are never locked in to us.
What if the scope changes partway through?
We will tell you as soon as we spot it, give you a price, and let you decide. Nothing extra ever goes ahead without you saying yes in writing first.
Who actually does the work?
One senior team runs strategy and craft together, without an account layer between the client and the makers.
Can you work with us remotely?
Absolutely, and most of our work is done this way. We work with clients right across Australia and overseas, including projects for American Express, Westfield and Knotel run from here.
No pressure, no obligation