Identity Starter
Logo and brand identity design, done properly.
You get a complete identity system rather than a single logo file: two directions to choose from, every format you'll need, and a hosted brand library your whole team can use. Fixed at $3,400 excluding GST, delivered in 3 weeks.
What you get
Everything you get for $3,400.
You're starting something new, or what you have was put together quickly and is now holding you back. One price, agreed before we start, so you know exactly where you stand. Here's everything that comes with it.
- Two identity routes, one developed to completion
- Logo suite in every format you need
- Colour palette with accessibility contrast checked
- Typography system
- Core usage rules
- Hosted brand library on QID, searchable, with format generation
- Two rounds of revision
What's not included
And here's what isn't covered.
We'd rather be upfront about this now than have it come as a surprise later. If you do need any of it, that's fine. Just ask and we'll give you a price.
- Naming, available separately
- Brand strategy and positioning work
- Website design or build
- Printed collateral design beyond the core assets
- Trademark searching or registration
How it runs
Here's how the 3 weeks breaks down.
You'll always know what's happening and what comes next. If something on your side is running late, let us know early and we'll work around it. That happens on most projects and it's never a problem.
- Week 1: Kickoff, direction agreed, two routes explored
- Week 2: One route developed and applied
- Week 3: Refinement, files, and your brand library goes live
What we need from you
Just three things and we can get going.
If you have these ready we can stick to the dates above without having to chase you. If you're not sure about any of them, we can help you work it out.
- A clear sense of who you serve and what makes you different
- Any existing assets or references you want considered
- One accountable decision-maker
Questions
Frequently asked.
What does Identity Starter cost?
$3,400 plus GST, and the price doesn't move. Half to get started and half when it's finished, with 14 days to pay each invoice.
What if we need changes after the included rounds?
We'll always give you a price before doing any extra work, so nothing lands on your bill unexpectedly. Most projects never need it, because we build in review points to catch things early.
Who owns the files?
You do, completely, once the final payment is made. You get the original working files as well as the exports, so you're never locked in to us.
What if the scope changes partway through?
We'll tell you as soon as we spot it, give you a price and let you decide. Nothing extra ever goes ahead without you saying yes in writing first.
Who does the work?
One senior team does the strategy and the design, with no account managers between you and the people making the work.
Can you work with us remotely?
Absolutely, and most of our work is done this way. We work with clients right across Australia and overseas, including projects for American Express, Westfield and Knotel run from here.
No pressure, no obligation