Brand Essentials
Brand strategy and identity, built as one system.
Strategy and identity built together, so what you say and what people see tell the same story. You finish with a positioning statement, a full identity, guidelines and a launch kit. Fixed at $6,900 excluding GST, delivered in 5 weeks.
What you get
Everything you get for $6,900.
You need the full picture: what you stand for, how you look, how you sound, and the assets to take it to market. One price, agreed before we start, so you know exactly where you stand. Here's everything that comes with it.
- Positioning statement and messaging hierarchy
- Full visual identity system
- Brand voice guidance
- Brand guidelines document
- Hosted, searchable brand library on QID
- Launch asset set: document templates, social, email signature
- Three rounds of revision
What's not included
And here's what isn't covered.
We'd rather be upfront about this now than have it come as a surprise later. If you do need any of it, that's fine. Just ask and we'll give you a price.
- Website design or build, available separately
- Naming
- Photography or video production
- Campaign concepts and media buying
- Printing and production management
How it runs
Here's how the 5 weeks breaks down.
You'll always know what's happening and what comes next. If something on your side is running late, let us know early and we'll work around it. That happens on most projects and it's never a problem.
- Week 1: Discovery session and positioning work
- Week 2: Messaging agreed, identity routes explored
- Weeks 3–4: Identity developed and applied across assets
- Week 5: Guidelines, brand library live, handover
What we need from you
Just three things and we can get going.
If you have these ready we can stick to the dates above without having to chase you. If you're not sure about any of them, we can help you work it out.
- Two working sessions with whoever sets direction
- Customer knowledge: research, feedback, or the people who talk to them
- One accountable decision-maker and consolidated feedback
Questions
Frequently asked.
What does Brand Essentials cost?
$6,900 plus GST, and the price doesn't move. Half to get started and half when it's finished, with 14 days to pay each invoice.
What if we need changes after the included rounds?
We'll always give you a price before doing any extra work, so nothing lands on your bill unexpectedly. Most projects never need it, because we build in review points to catch things early.
Who owns the files?
You do, completely, once the final payment is made. You get the original working files as well as the exports, so you're never locked in to us.
What if the scope changes partway through?
We'll tell you as soon as we spot it, give you a price and let you decide. Nothing extra ever goes ahead without you saying yes in writing first.
Who does the work?
One senior team does the strategy and the design, with no account managers between you and the people making the work.
Can you work with us remotely?
Absolutely, and most of our work is done this way. We work with clients right across Australia and overseas, including projects for American Express, Westfield and Knotel run from here.
No pressure, no obligation