All work
Retail / campaign system

Retail campaign work with the volume turned up.

ClientWestfield
LocationSydney, NSW
ServicesCampaign, Retail, OOH, Creative direction

The work

Built for foot traffic.

Out-of-home campaign
Out-of-home campaign
Designed to be read in motion, at a glance, in passing.

Outcomes

What changed.

  1. 01OOH hierarchy
  2. 02Retail touchpoints
  3. 03Fast-read messaging
The brief

Create campaign materials that could be understood in motion and still feel like an occasion.

The move

Bold hierarchy, direct messages, and a system that could scale from screens to physical retail touchpoints.

The result

A practical campaign language designed for attention in public space.

More work.

NSW Ambulance case study American Express + CBRE case study Knotel case study

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