All work
Legal services / digital platform

A law firm that talks business.

ClientAJ & Co.
LocationBrisbane, QLD
ServicesWeb design, Web build, Editorial system, Video

The work

Exhibit A.

The homepage: the firm’s case, upfront
The homepage: the firm’s case, upfront
The firm on film: faces to the advice, edited for the homepage. Plays from YouTube when you hit play.
Partners with presence: the people behind the advice
Partners with presence: the people behind the advice
Insights, built for a firm that keeps publishing
Insights, built for a firm that keeps publishing
Details that do the talking: callouts & the newsletter ask, image 1 of 2 Details that do the talking: callouts & the newsletter ask, image 2 of 2
Details that do the talking: callouts & the newsletter ask
Make the website feel like the first meeting: direct, prepared, zero waffle.
Shallow DeepDive #5: The website as the first meeting. Listen to the episode on the thinking behind this project.

Outcomes

What changed.

  1. 01Platform redesigned and rebuilt
  2. 02Insights made editorial
  3. 03Firm film cut for the site
The brief

AJ & Co wins work by being direct, commercial and genuinely invested in its clients’ businesses. The old site said none of that. The new one had to sell the firm the way the partners do: plainly, confidently and with the proof close at hand.

The move

We designed and built a fast, editorial platform: partner profiles with real presence, an insights section the firm can keep publishing without a production line, and a film cut for the homepage that puts faces to the advice.

The result

A legal website that reads less like a brochure and more like the first meeting: clear about who the firm is, quick to the point and easy to keep alive.

From the journal

Human-made is becoming a brand signal

Why publishing real expertise, the way this firm does, is becoming a brand signal.

Read the musing

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